September 15-18, 2015
Sheraton Sand Key Resort
Clearwater Beach, Florida

UF IFAS Extension



Tuesday, September 15, 2015
4:00PM  Registration [Sand Key Room] (until 7:00PM) 
Wednesday, September 16, 2015
7:30AM  Registration [Sand Key Room] (until 5:00PM)
7:30AM  Morning Refreshments [Island Ballroom] (until 8:25AM) 
General Session Grand Ballroom
8:30AM  Welcome and Introductory Remarks

- Renée Goodrich Schneider, UF, IFAS, FSHN, Program Organizer

- Susan Percival, UF, IFAS, FSHN, Department Chair

- Saqib Mukhtar, UF, IFAS, Office of Dean for Extension and Florida Cooperative Extension Service, Assoicate Dean for Extenson

- Savy DiBenedetto, Consultant, Program Chair


Session 1 – The Global Juice and Beverage Industry 
9:00AM Citrus Production and Processing in Spain and A New Fruit Juice Development: Persimmon - José Felici, Agriconsa
9:40AM  HLB in Citrus – A Chinese Perspective - Houjiu Wu, Citrus Research Institute
10:20AM  Beverage Break [Island Ballroom] (until 10:40AM) 
10:40AM The Brazilian Perspective of the Global Orange Juice Market - Ibiapaba Netto and Larissa Popp Abrahão, CitrusBR
11:20AM  South Korean Grapefruit and Juice Market -  Lisa House, UF, IFAS, FRE
12:00PM  Lunch break (on your own; until 1:30PM)
Session 2 – Consumer Trends and Perceptions 
1:30PM Answering the Challenge of Expo 2015: Feeding the Planet, Energy for Life  - Kimberly Reed, IFIC Foundation
2:05PM  The Craft Beer Movement - Earl Sutton, New Belgium Brewery
2:40PM  Break [Island Ballroom] (until 3:00PM) 
3:00PM  Demystifying GMOs: the Real Story - Kevin Folta, UF,IFAS, HS

Consumers and GMOs: Bridging the Gap between Science and Perception -

Joy Rumble, UF, IFAS, AEC

4:10PM  Brazilian Citrus Flavor and Current Trends  - Mércia Bettini, Flavor Tec
6:00PM  Networking Reception [Poolside] (until 7:00PM)
Thursday, September 17, 2015
7:30AM  Registration [Sand Key Room] (until 5:00PM)
7:30AM  Morning Refreshments [Island Ballroom] (until 8:25AM)
General Session Grand Ballroom
Session 3 – Marketing and Regulatory Considerations
8:30AM  Beyond a Cup of Coffee: Insights and New Directions - Dulce Paredes, Takasago
9:05AM  Bioavailability of Phytonutrients and Health Benefits of Orange Juice  - Thais Cesar, UNESP – Araraquara

Traversing the Flavor Regulatory Landscape in the Future - Mary Raukko, Firmenich

10:15AM  Beverage Break [Island Ballroom] (until 10:35AM) 

The Food Safety Modernization Act: Sanitary Transportation of Food Products  -

C. Stewart Watson, U.S. FDA

11:10 AM  The Preventive Controls Rules and the FSPCA - Robert Brackett, IFSH/IIT
11:45 AM  Lunch break (on your own; until 1:30PM)
Session 4 – Food Processing and Processing Sanitation 
1:30PM  High Pressure Processing – What’s New - Errol Raghubeer, Avure
2:05PM  Case Study: A Greenfield Sweet Potato Juice Plant - Jim Nagy, Carolina Innovative Food
2:40PM  Break – [Island Ballroom] (until 3:00PM) 
3:00PM  Processing Microbiology 101 - Keith Schneider, UF, IFAS, FSHN
3:35PM Environmental and Sanitation Testing in the Plant Environment -  L. Scott Donnelly, Mérieux NutriSciences
4:10PM  The Production of High-quality Citrus Pectin Peel  - Susanne Oxenbøll Sørensen, CPKelco
5:30PM  Poolside Reception (until 7:00PM)
Friday, September 18, 2015
7:30AM Registration [Sand Key Room] (until 10:00AM)
7:45AM  Buffet Breakfast [Grand Ballroom] (until 8:30AM)
General Session Grand Ballroom
Session 5 – Hot Topics in the Industry 
8:30AM  HLB in China – a Historical Perspective - Yijing Cen, South China Agricultural University
9:15AM  Communicating About Citrus in a Changing World - David Steele, Florida Department of Citrus
10:00AM  Florida Citrus Economics 

Juice Quality Related to HLB Infection and Southern Gardens GMO Trial Update 

Mike Irey, U.S. Sugar Corp

11:30AM  Adjourn


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News and Deadlines

Regular Registration Deadline:

  - August 31, 2015


Hotel Deadline:

  - August 25, 2015

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